Article

Meet Chloe Medina: Marketing Interconnection in a Time of Transformation

July 16, 2025

As grid interconnection grows more complex, clarity and collaboration have never been more critical. Utilities, developers, and transmission providers are navigating new pressures—from rising demand and distributed energy growth to evolving regulatory expectations.

In a landscape like this dynamic, the ability to communicate clearly, educate effectively, and build trust across stakeholder groups isn’t a bonus—it’s essential.


That’s where I come in.


“In interconnection modernization, clarity drives momentum. My role is about connecting the dots—between people, platforms, and purpose—so that transformative ideas don’t just exist, they resonate and move the industry forward.”


At GridUnity, I support our go-to-market (GTM) strategy with a focus on elevating thought leadership across the organization and aligning our product storytelling with the needs of the industry. I work closely with sales, customer success, product, and partners to ensure our messaging reflects not just how the platform works—but how it drives impact.

You’ll see this work show up across:

  • Digital content and ABM efforts that translate innovation into actionable insight
  • Strategic speaking opportunities and event engagement that support our GTM strategy
  • Relationship-building across the ecosystem to spark collaboration and elevate our presence in key markets

If you’re planning sessions, building partnerships, or creating opportunities—digitally or on-site—where GridUnity’s voice can add value, I’d love to connect.

🔗 Let’s move the conversation, and the industry, forward together.

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GridUnity’s technology reduces processing times for both transmission and distribution, accelerating interconnection approvals and infrastructure readiness. Whether you're managing large-scale transmission projects or streamlining distribution generation and load applications, our platform ensures efficiency, compliance, and transparency.

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